The retail OS
for GCC operators.

Branded wallets, identified buyers, branch-level attribution. One stack, no points, no partner programs.

Example Illustrative Saudi rollout · Riyadh
GCC coffee chain GCC retail group GCC F&B chain KSA quick-service GCC marketplace UAE retail brand

A new operating layer for retail. Purpose-built for GCC chains with branded wallets and identified buyers at its core, Feddi sets a new standard for how operators know their customers.

FIG 0.1

Built in cash

Real stored value sits with the merchant. Not points. Not partner miles. Pre-paid balance customers actually reload.

FIG 0.2

Powered by the wallet

Every customer becomes named. Every till becomes attributed. Every incentive becomes a closed loop, not a guess.

FIG 0.3

Designed for GCC retail

Team across Riyadh and Dubai. Arabic-first when needed. Country-specific rails and regulatory context, not a retrofit.

Identify every customer at every till.

A branded wallet that customers reload. Identity carried through every till, every branch, every transaction. Pre-paid stored value the merchant owns. The foundation everything else runs on.

1.0Wallet
Maryam K.
Olaya regular · 14 visits this month
SAR 247.50
Khalid F.
Tahlia · weekly · top 12%
SAR 312.00
Noura S.
Diriyah · new this month
SAR 89.00

Trigger every campaign from real activity.

Bonuses when a customer hasn't reloaded in N days. Reload credit on the customer's birthday. Reward third-branch visits. Set the rule once. The loop runs on every transaction, every branch, every day.

2.0Incentives
+10% on next reload
If no reload in 14 days · auto-deploy
Active
SAR 20 birthday credit
On customer's birthday · auto-deploy
Active
Free latte at 3rd branch
Cross-branch frequency · auto-deploy
Active

Track every receipt back to its campaign.

Know which branch reloaded the customer. Know which till closed the sale. Know whether the newest opening pulled customers from existing branches or created entirely new ones. No more cohort guesswork.

3.0Attribution
Diriyah
+184 new
Olaya
+42 new
Tahlia
+28 new
Diriyah opening pulled 184 new customers
Net new · not cannibalized from Olaya / Tahlia

Illustrative scenarios

Example

Branch attribution in practice

Reload and redemption events map back to each till and branch in the operator dashboard.

ILLUSTRATIVE
Example

Foodics terminal workflow

Wallet reloads and redemptions can move through the existing Foodics terminal workflow.

ILLUSTRATIVE
Example

Saudi multi-branch rollout

One stored-value network can span a Saudi operator's branches.

ILLUSTRATIVE
Example

Saudi payment rails

Mada and STC Pay are Saudi rails; availability depends on market and acquirer.

ILLUSTRATIVE
Explore the wallet →

"It feels like we always owned this relationship with our customers. We just didn't have the wallet to hold it."

Illustrative operator perspective
Saudi coffee chain example

"Branch-level attribution made our newest opening call in twelve minutes. No spreadsheet. No cohort guesswork. Just the number."

Illustrative operator perspective
Saudi retail group example
Customer stories →

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